Surescripts

Content Marketing Manager

US-VA-Arlington
3 months ago
Job ID
2017-1742

Company Overview

Surescripts was founded in 2001 when the pharmacy industry and other collaborators set out to replace paper prescriptions with electronic. Today, we’re the nation’s largest healthcare information network, connecting pharmacies, care providers, benefit managers and technology partners to get the right information to the right place at the right time. We offer industry-leading solutions that digitize manual workflows and use our unparalleled breadth of data to vastly improve healthcare connectivity, patient safety and provider efficiency.

 

What You’re Like You play in the intersection of creativity and strategy. You’re connected to movers and shakers, and you know how to work a room. You like to be close to the action of bringing that strategy to life in new and cool ways. You are an authority on big ideas. But you are grounded in good data, real market insights and measurable results.

 

What We’re Like Surescripts Marketing is a creative, collaborative and diverse team that lives by the motto, “digital first.” We have serious hustle—we’re always taking care of business and thinking about our next move. We’re storytellers, promoters and go-getters, but we stay grounded in our collective purpose: to unleash the potential of a connected healthcare system. We welcome the intensity of our goals and the seriousness of our work, but we also have plenty of fun.

 

OK, But Here’s What It’s Really Like Working in Marketing at Surescripts, you’ll be challenged by competing priorities and juggling long-term goals with short-term needs. In this industry, the pressure is always on. You’ll be called on to use your best judgment, to communicate crazy-effectively and bring your energy, positivity and general brilliance to the table every day. We celebrate our hard-won accomplishments, but we don’t cheat ourselves out of learning from our missteps.

Summary

The Content Marketing Manager will support the VP, Content & Brand Marketing and others within the Surescripts Marketing department. The Content Marketing Manager is a strategic thinker with a keen ability to write effective, sophisticated and compelling messaging. The Content Marketing Manager will be responsible for creating both long-form and real-time content to inform, motivate and inspire a variety of audiences. The Content Marketing Manager must be able to link all content to a clearly articulated business goal and will play a key role in developing compelling positions that foster thought leadership for the brand. The incumbent will be part of an all-star content marketing team and must collaborate closely with colleagues in Marketing and other departments, including Customer Experience, Legal, Product Innovation, Sales, and Strategy.

Responsibilities

  • Leverage all forms of communication to further the strategic interests, build brand visibility and thought leadership, and increase market awareness for the organization.
  • Write content for various internal and external channels, such as web, email, news and social media, and tradeshows.
  • Implement content strategy in support of strategic marketing campaigns, both short- and long-term.
  • Stay up-to-date with industry developments and generate new content ideas to advance strategic marketing campaigns.
  • Interview external subject matter experts (customers and industry influencers) and collect input from internal stakeholders across Customer Experience, Legal, Product Innovation, Sales, and Strategy to translate information into compelling storytelling.
  • Write and edit communications materials, including news releases, bylined articles for print and online publications, speeches, whitepapers, case studies, blog posts, social media content, infographics and web content
  • Synthesize complex information gathered from a variety of external sources about market conditions, trends, and data.
  • Write, edit, and proofread content to ensure that all documents meet established content standards.

Qualifications

Basic Requirements:

  • Bachelors’ degree in Marketing, Journalism, Communications, or similar.
  • 5-7 years of marketing or communication experience with at least 2 years of writing experience.
  • Excellent writing skills and attention to detail, including deep understanding and implementation of best practices in grammar, messaging, writing and style.
  • Strong understanding of brand identity structure and how verbal, visual and execution come together to create a holistic message.
  • Editorial mindset with a passion and interest in all types of media.
  • Excellent interpersonal skills with ability to interact with individuals at all levels
  • Able to thrive in a fast-paced, deadline-oriented and creative environment.
  • Strong organizational and planning skills with ability to work under pressure.
  • High proficiency with MS Office (Excel, Word, Outlook, Power Point).

Preferred Qualifications:

  • Experience targeting B2B audiences, preferably with a healthcare or technology company
  • Prior writing experience in a healthcare and/or technology environment.
  • Motivated, possessing vision, exceptional ability and enthusiasm
  • Situational awareness and ability to be flexible and respond to challenging situations appropriately
  • Works well in a team environment
  • Basic technical knowledge of HTML and web publishing
  • Knowledge of SEO and web traffic metrics
  • Knowledgeable with marketing automation tools such as HubSpot
  • Familiar with project management tools such as Confluence and JIRA
  • Experience with Agile Marketing and/or Pragmatic Marketing

 

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