Surescripts

Editorial Director

US-VA-Arlington
4 weeks ago
Job ID
2017-1747

Company Overview

Surescripts was founded in 2001 when the pharmacy industry and other collaborators set out to replace paper prescriptions with electronic. Today, we’re the nation’s largest healthcare information network, connecting pharmacies, care providers, benefit managers and technology partners to get the right information to the right place at the right time. We offer industry-leading solutions that digitize manual workflows and use our unparalleled breadth of data to vastly improve healthcare connectivity, patient safety and provider efficiency.

 

What You’re Like You play in the intersection of creativity and strategy. You’re connected to movers and shakers, and you know how to work a room. You like to be close to the action of bringing that strategy to life in new and cool ways. You are an authority on big ideas. But you are grounded in good data, real market insights and measurable results.

 

What We’re Like Surescripts Marketing is a creative, collaborative and diverse team that lives by the motto, “digital first.” We have serious hustle—we’re always taking care of business and thinking about our next move. We’re storytellers, promoters and go-getters, but we stay grounded in our collective purpose: to unleash the potential of a connected healthcare system. We welcome the intensity of our goals and the seriousness of our work, but we also have plenty of fun.

 

OK, But Here’s What It’s Really Like Working in Marketing at Surescripts, you’ll be challenged by competing priorities and juggling long-term goals with short-term needs. In this industry, the pressure is always on. You’ll be called on to use your best judgment, to communicate crazy-effectively and bring your energy, positivity and general brilliance to the table every day. We celebrate our hard-won accomplishments, but we don’t cheat ourselves out of learning from our missteps.

Summary

The Editorial Director will support the VP, Content & Brand Marketing and others within the Surescripts Marketing department to refine and advance our editorial vision and mission and help plan and produce written content. The Editorial Director is a collaborative, strategic thinker and storyteller with a keen ability to write effective, sophisticated and compelling messaging with a customer-first mentality. The Editorial Director will be responsible for developing and implementing an effective content marketing strategy to inform, motivate and inspire a variety of audiences. The Editorial Director must be able to link all content to a clearly articulated business goal and will play a key role in developing and distributing compelling content that advances differentiated thought leadership platforms. The incumbent will be part of an all-star content marketing team and must collaborate closely with colleagues in Marketing and other departments, including Customer Experience, Legal, Product Innovation, Sales, and Strategy.

Responsibilities

  • Leverage all forms of communication to further the strategic interests, build brand visibility and thought leadership, and increase market awareness for the organization.
  • Oversee the development and distribution of content to drive thought leadership.
  • Build and manage the organization’s editorial calendar and content guidelines across all channels, including PR, social, web, email and events.
  • Stay up-to-date with the latest industry trends and customer challenges in order to generate new content ideas to advance strategic marketing campaigns.
  • Determine sources for content creation, both internally and externally.
  • Synthesize complex information gathered from a variety of external sources about market conditions, trends, and data.
  • Own content production across channels and format types, including speeches, whitepapers, webinars, and email.
  • Work with creative/editorial resources to develop original content and oversee the creation of articles for our blog/website/newsletters.
  • Serve as an exemplary writer, consistent with our brand’s tone and mission.
  • Optimize content for search engines and lead generation.
  • Partner with the Digital Marketing team to assess the performance of content via analytics, and plan future content accordingly.

Qualifications

Basic Requirements:

  • Bachelors’ degree in Marketing, Journalism, Communications, or similar.
  • 10-12 years of marketing or communication experience with at least four years of writing/editorial management experience.
  • Excellent writing skills and attention to detail, including deep understanding and implementation of best practices in grammar, messaging, writing and style.
  • Strong understanding of brand identity structure and how verbal, visual and execution come together to create a holistic message.
  • Editorial mindset with a passion and interest in all types of media.
  • Excellent interpersonal skills with ability to interact with individuals at all levels
  • Able to thrive in a fast-paced, deadline-oriented and creative environment.
  • Strong organizational and planning skills with ability to work under pressure.
  • High proficiency with MS Office (Excel, Word, Outlook, Power Point).

 

Preferred Qualifications:

  • Experience targeting B2B audiences, preferably with a healthcare or technology company
  • Prior writing experience in a healthcare and/or technology environment.
  • Motivated, possessing vision, exceptional ability and enthusiasm
  • Situational awareness and ability to be flexible and respond to challenging situations appropriately
  • Works well in a team environment
  • Technical knowledge of HTML and web publishing
  • Experience using a Content Management System (CMS) to self-publish.
  • Knowledge of SEO and web traffic metrics
  • Knowledgeable with marketing automation tools such as HubSpot
  • Familiar with project management tools such as Confluence and JIRA
  • Experience with Agile Marketing and/or Pragmatic Marketing

 

 

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